In Stream YouTube Ads – Pre Roll Ads

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In stream ads or pre roll ads are the  annoying ads you see play before the video you actually clicked on to watch.

You know the ones where you have to wait 5 seconds before you can click here to watch the video in 5, 4, 3, 2, 1 SKIP AD.

You can’t wait until that Skip Ad shows up and you click right away. Most often than not the ad is not relevant to the video you actually want to watch.

The image above is my ad

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If you target the right ad on the right videos this method can be very powerful.

I want to give you 5 great tips to get the best from your In stream ads.

Before I go into the 5 tips did you know that if someone clicks on your pre roll ad within 30 seconds of your video ad you do not pay a cent.

That’s right this is a great way to capitalize from YouTube and get FREE advertising from one of the biggest internet giants in the world.


But you have to be smart, so I will lay out 5 smart moves to get the best of this awesome advertising platform.

Tip one: Grab the viewer’s attention in the first 5 seconds. (Ask a question or address the viewer’s biggest problem).

Tip Two: Make sure your video is engaging. (Outline the benefits of your product or service related to the question you asked at the beginning of the video).

Tip Three: Provide a call to action well within the first 30 seconds of your video. (Give the viewers a reason to take action right away. Tell them what they will receive if they click on the video now).

Tip Four: Keep your video short and sweet. (Play rates drop off significantly after 30 – 45 seconds, so deliver your message at the very beginning of your video. Make your message clear and simple so it will stand out).

Tip Five: Make sure your landing page content relates to the video content. (Give your viewer a seamless experience by matching the content in your landing page to the content in your video).

I hope these 5 tips have helped you out.

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Now go and take massive action and I will see you killing it on YouTube.


Check out what I do here and grab yourself some free training.


Dedicated to your success,


Paul Evans

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