I’m sure if you have been involved online for any amount of time you’ve heard this saying being thrown around a bit. I will run through my views on why you should be building a list of subscribers for your business.
I am personally involved in internet marketing but building a list should be at the top of any marketers or business owners list of priority thing to do as the money is in the list. Now why do I keep saying the money is in the list?
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Let me run through why collecting peoples email addresses is so important to your success. Let’s first look at the company Groupon, I’m sure you have heard of this company. Groupon is probably the biggest email marketing company in the world which pulls in Billions of dollars per year and it actually has no products.
The Money Is In The List Video
Groupon promotes other companies products and services in geographic locations around the world. People subscribe to groupon simply to get special offers and low cost products and services in around ones local area. Groupon is a worldwide service which is used by millions, including myself.
I have had a few Groupon offers over the years and I find it a great service. This is what you need to be doing in your business whether you are promoting dog training products or gardening products.
The Money Is In The List
You need to be building an email list of your own so you can continue to add value and market your products and services to your customers for ever. If you are into affiliate marketing or marketing in a certain niche then you can promote other peoples products to your list as long as it is targeted to your particular niche.
Check this example out.
Imagine learning how to drive loads of traffic to your offers and not collecting their email address and you just sending them straight to a video presentation, some people may join or buy your product or service but what happens to the rest.
They have gone forever
Whereas if you collect people’s email addresses before you send them to your presentation then you can continue to promote your products and services to them forever, or until they unsubscribe from your list.
As long as you continually add value to your list because you have to remember this, your list is real people. By adding value and building relationships with your list then your list will start to know, like and trust you.
This is the marketing process and this is why they say the money is in the list because without building a list you will be leaving a lot of money on the table and I take it you are in business to earn money, no matter what niche you are in.
I learned from the beginning that you need to be building a list of potential customers and since this time I have been collecting email addresses in my autoresponder. I actually use Aweber as my autoresponder.
This is software that allows you to collect and store emails and also allows you to mass email your list. If you are serious about building a successful business you need Aweber as an autoresponder. There are others out there but I have never used them. Aweber has always worked great for me.
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I am always sending new marketing training out to my email list. I will show you what is working for me and how I work from home building a list. Subscribe to my email updates here.
Learn how to build your list: How to promote your blog
Learn how to build your list with video: 10 Ninja Video Marketing Tips
If this blog post has helped you in any way I would love to hear your thoughts below. Also sharing is caring 🙂