One critical reason you should promote and market your business on YouTube is, it’s free and we all love free right?
YouTube is the third most visited website in the world after Google
and Facebook and the second biggest search engine in the world after
Google. More and more people are turning to YouTube to find out answers
to their problems.
More people in the world would rather watch a video than read an article. I have always favored watching video over reading content when I want to find out the answer to something as I am more of a visual person.
I show you how important it is to promote your business on YouTube and where you will show up in the search results.
Why Promote Your Business On YouTube Video Message
Here are some statistics I took from YouTube:
YouTube has more than 1 billion users
Every day, people watch hundreds of millions of hours on YouTube and generate billions of views
The number of hours people are watching on YouTube each month is up 50% year on year
300 hours of video are uploaded to YouTube every minute
~60% of a creator’s views come from outside their home country
YouTube is localized in 75 countries and available in 61 languages
Half of YouTube views are on mobile devices
Mobile revenue on YouTube is up over 100% y/y
More than a million advertisers are using Google ad platforms; the majority of these advertisers are small businesses
85% of our TrueView in-stream ads are skippable
Google Preferred has been a huge success – we’ve secured upfront
commitments from many of the top agencies, including OMG, Digitas, IPG,
Carat and SMG, and sold out the majority of our product offering
Top YouTube creators were found to be more popular than mainstream celebrities among US teenagers (Variety)
Investing in Our Creators
Partner revenue is up over 50% from 2013 to 2014 (10/10/14)
We’ve been investing in our creators:
Opened YouTube Spaces in Los Angeles, Tokyo, London, New York and Sao Paulo, so far bringing in 60k+ people who’ve created over 6,500 videos that have generated more than 50 million hours of watch time, the equivalent of more than 5,700 years
Launched multimedia promotional campaigns highlighting top creators on YouTube in 7 countries around the world, increasing awareness for those featured by up to 4x
Of the 100+ channels we funded in 2011, 86 are in the top 1% of all YouTube channels, 25 have 1+ million subscribers and collectively they’re getting over 3/4 billion views a month
More than a million channels in dozens of countries are earning revenue from the YouTube Partner Program, and thousands of channels are making six figures per year
We’ve invested tens of millions of dollars into Content ID, our copyright management system. The result is that, since 2007, we’ve paid out over $1 billion to partners who have chosen to monetize their claims using Content ID.